The theme of this video is how "Boobies Rock!, Inc." is a campaign located outside of the Student Union that promotes breast cancer awareness in a humorous and disarming way. Both sequences show students and college-aged people putting money in the pink donation bucket, and buying breast cancer awareness merchandise to help spread the message. The sequences are personalized with Campus Representative Carrie Boone's commentary about how different age ranges interpret the Boobies Rock! campaign.
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